On Tuesday, May 10^th, Fig filmmaker Joseph Martinez directed a commercial in the Congress Theater for Fig client Jango SMTP, an email service that allows users to separate different types of transactional emails into distinct groups for recording and offers superior email deliverability as a trusted sender.

Accompanied by Fig team members Tim Musho, a cinematographer, and Hafeez Sarumi serving as an assistant director, Martinez filmed past 1 am. The crew worked well into the night armed with Dunkin’ Donuts coffee and a sense of humor. Set up for the commercial, “The Hot Date”, began around 5:30 pm and filming started after 7:30 pm. Martinez and Musho struggled to perfect the lighting and camera angles for the filming. They worked along side the production assistants in getting the set and props ready for the commercial which included three ninja outfits that were worn by the Fig interns Pagonis, Mares, and Pierre.

Martinez and Sarumi worked hard through the night shooting take after take pushing for the perfect cuts.  “The shoot was fun and energetic. It took a long time but we pushed hard and it paid off, the shots look great”, Martinez explained. As the night, coffee, and food came to an end, the determined Fig team called it a wrap roughly around 1:45 am. The Jango SMTP commercial will be edited by the Fig team and presented to its client Jango SMTP for approval to be advertised on their website.

Stay tuned for the commercial, in the meantime watch the last one: