In a November staff meeting, the fig team sat around and discussed new ideas for expanding projects and running holiday deals. Enter, the holiday video card. That evening, using twelve dollars and their studio at fig east- the team bought antlers and director Melissa Martens grabbed employees and asked them to sing Rodolph the Red Nosed Reindeer to the best of their ability. Using Go Green and Skip the Card. as the tag line- the holiday e-card became an instant hit.
“What we did not realize was just how sticky the idea would be. Once the video launched we saw a jump in views from 10 views to 350 in a matter of 24 hours. The idea was covered in BizBash as one of the top 10 best last minute holiday ideas and the requests started coming in,” Melissa said, “What started as a fun spontaneous morning meeting idea, has turned into an exciting new product that we have tons of fun filming.One of our corporate clients raved about the idea saying that it saved her so much time and money coordinating and signing over 5,000 holiday cards in a few weeks. She traded the hassle of blisters on her fingers and stamp licking for directing her staff in a rendition of “let is snow.” In one afternoon she got all she needed and we did the rest.Now they have a hilarious living video greeting to send to all their clients and friends.”
The newly engaged dynamic duo Andrew and Nicole posted their card on their social networks and watched the fun as it spread to family, friends, co-workers and even ended up in a corporations newsletter.
The requests and shoots keep pouring in for the idea, and as it gets closer to Christmas and new years we are finding people are eager to gobble up the opportunity to save some time and star in their own video. Fig plans on keeping the fun going, developing new ideas for custom video e-cards in the future, so keep an eye out.
For now you can book your holiday card shoot with fig, as a gift for someone, for yourself, for your company or even for next year by going here: BOOK YOUR HOLIDAY CARD! Time is running out, and next week is filling up with shoots-so get in early to lock in your shoot date.
