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120 Connect: Episode 4, Viral Wedding Videos from Fig Media on Vimeo.

Blog entry from 120 Connect:

“Everyone is discussing: What is viral video? What makes things go viral?

Some of the widest circulated videos are uploaded by you. They get passed around because they are funny, shocking, moving or clever. So when creating something that you want to go viral, follow this rule:

If you want to watch it over and over, send it to all of your friends and so on…then you are onto something. If you don’t like it…it won’t get passed around.

In this episode, James Gustin and Melissa Martens explore this topic using their favorite viral wedding videos.

Why wedding videos?

James started his company, fig media, 15 years ago with wife Michele Gustin. They operated out of their apartment deejaying and documenting weddings. Their vision on documenting the American wedding was unique in the industry at the time. They focused on telling great stories through getting to know their couples and their families, telling the story of the day through documentary style cinematography. This was years before the trend started to catch fire. Today fig media has a team of film makers, deejays and photographers delivering this same vision, using weddings as a way to develop themselves as artists. Together they are developing the fig films brand to further their mission of telling great stories. fig holds the art of documenting a wedding as an honor, documenting and making films for families that will live on for generations. Being passionate about this mission, the film team is always looking at what couples are doing with their videos…and it just so happened that these wedding videos were starting to get notice from 23 million people…so being curious fig wanted to dig into why.

So we have included the videos below for your viewing pleasure. Post your favorite viral video in the comment box!

Recently one of these clips show up on the ABC tv show Flash Forward, kudos to you if you can figure out which one.

Check back next week when Kevin returns to talk about how companies are using social media to create a new type of website…you won’t want to miss this, its super cool!”