fig blog

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written by Joe Janes

Fig’s lounge deejaying is sweeping Chicago.

Most deejays at events and nightclubs are content to be a little out of the way. Sometimes tucked away in a corner, sometimes literally reigning over the dance floor. Almost always out of reach. These are usually deejays who play what they want and either you like them or you don’t. And if you don’t, it’s because you’re not cool.

fig deejays don’t play that way.

What distinguishes a fig deejay from most deejays is that they are in relationship with everyone in earshot. They are approachable. In fact, they wouldn’t mind it if you had a seat next to them and chatted about the music.  A new service fig exclusively offers is Lounge Deejays.  It’s as relaxed and as hip as it sounds.  The deejays spins tunes from a coffee table while seated on a couch. Partygoers are welcome to hang out, take a break from the dance floor or from mingling.

“There’s less boundary between the deejay and the audience. It makes the interface soft, welcoming and open. The audience sits on the same level as the artist and is open to the music collection. It allows for greater interaction and a partnership on what to play next. It creates more flow to your evening. It’s a lounge feel.” Says fig President and resident deejay, James Gustin.

Lounge deejaying creates an inviting atmosphere where people can let loose and enjoy themselves without barriers between you and the music and it can be adapted for larger venues and high energy dance floors.

call fig media for more details on the lounge deejay for your event.  773.338.1334

Check out DJ Megan Taylor at the CS Bridal Show at the Four Seasons Thursday March 26, 2009.

Kara Underwood of Magnificent Milestones had an intern who dreamed up the idea to take brides on a tour of some of the hottest venues in Chicago for weddings. It would give the brides a more experiential opportunity to preview what the city had to offer. That dream became a reality on February 22nd, and the result was the best bridal showcase ever!

Read more about Fig contribution to this…including 4 unique DJ concepts

February 6, 2009 marks the third year in a row fig media has been involved with PAWS Chicago’s annual fundraiser, Animal Magnetism. I’ve been involved with PAWS Chicago for the last 2 years and lead the fig event team, which provided the music and photography for the evening. Fig photographers, Brian Carey and Melissa Martens, created a scene where guests had their pictures taken with their pets. With fig’s unique artistic edge, the photos are guaranteed to be one-of-a-kind keepers that will be hanging on guests’ walls for years. Myself and Brent C. Rolland, were on the wheels of steel, getting the crowd dancing with an eclectic mix ranging from classic rock to hip-hop and pop. The last two years, we’ve also provided projection services, showing photography taken during the night while incorporating a logo reel and live auction items. This year, I decided to do things a little different. Instead of projecting the photography, I mixed in music videos and subtle effects behind the PAWS logo during dancing. This added a more club-like feel for dancing, which fit in nicely with young crowd.

When I heard about how this no-kill animal shelter was making a huge difference in the Chicago area, and I wanted to know what I could do to contribute. At first, it was just playing music at their events. As my relationship with PAWS grew, I became more involved in the organization as a whole. I’ve volunteered at their shelter, ran with their 2008 Chicago Marathon team, participate in their professional board, and coordinate with them on their events. It’s really hard for me to tell them “no.” They have an amazing program and are making a big impact in the number of animals killed due to homelessness. I feel honored to be part of their organization and for fig to have had such a strong relationship with them.

–Jonathan Hood, operations manager, resident artist