Change the Map; Tackling Chicago’s racist redlining practices.
Chicago Documentary Filmmakers at fig media create short films and virtual event using 36 years of data on lending practices in Chicago to expose racial injustice.The fig media team partnered with Woodstock Institute to create a stirring virtual media program for their annual virtual event. Tackling discriminatory lending practices in Chicago that contribute to poverty concentration, fig and Woodstock sought to shake up the systems that keep communities of color trapped in the poverty cycle. The feature length program contained short films, drone footage, live virtual production, motion graphics, voice over, breakout rooms and invite design.
In the wake of the civil unrest in 2020 new President and CEO of Woodstock Institute, Horacio Mendez, left his work in the financial sector and moved cross country to take on the systems that keep people in poverty. Wanting to introduce himself and reintroduce his team to the community Horacio sought a media company to partner with to bring their virtual event to life. Enter the team at fig media. Excited for the challenge, the team at fig created short films, motion graphics and a virtual event that left a lasting impression. The results stirred people up and exceeded the client's goals.
““First things first. I want to thank you for what seems to have been a VERY different kind of event in Woodstock’s history. Based on feedback, this is definitely not what people expect from Woodstock in terms of quality and delivery. We’re known for having good info ... but we’re also known for sucking at promoting it effectively. You helped to change that; thank you. Also based on feedback, this does not seem to be a conversation people in Chicago are used to having or hearing. As one text reads, “You wouldn’t believe how taboo a lot of these topics are in Chicago. It’s nice to see honesty about racism.””
Challenges
Bringing 36 years of data to life in a new way.
Rush production; All elements script to screen in 6 weeks.
Tackling a system in Chicago that doesn't like being called out for its racists policies.
A virtual event with a charged break out discussion about equity.
Drone footage of Chicago Neighborhoods.
Seamless cross platform integration and experience.
How our services were used
Video production and filmmaking services
Dedicated Writer / Director for duration of the project.
Concept ideation, screenwriting, mood board
4 days of production w/ crew
VO recording, Music Superviso, Drone Filmmaker
Motion Graphics, Full Editing Suite - Rush Editing
5 short films
Change The Map - Teaser
Change The Map - Short Doc
Build Something Great
Change the Status Quo
Side By Side Neighborhoods
Virtual Event Services
Show Flow Creation + Event Design
Graphic Design for Invitation
Show caller
3 Rehearsals
Technical Director
Virtual Recording
TEAM
Executive Producers : James Gustin, Michele Gustin
Writer + Director: Melissa Fox
Camera + Drone: Brian Carey
Camera Assist: Codi Palm
Editor: Melissa Fox
Motion Graphics and Design: Alvin Black
Live Virtual Event Show Director: Brent Rolland
Tech Director: Alvin Black
Live Event Support + Recording: Codi Palm
Corporate Video, Non-Profit Video, Virtual Event Video, Chicago video production, video production company, best video production, Chicago real estate practices, CRA, Woodstock Institute, Economic justice, Racial Equity