Fig brand photography and filmmaking hits a hole-in-one for Puttshack.
Puttshack Oakbrook, the world's only upscale, tech-infused mini golf experience collaborated with the fig media team to create brand photography and video used cross platform for Puttshack social media channels and marketing efforts. Our high quality on-brand content created a large bank of content that Puttshack uses daily to market their experience.
Challenges
Our teams are skilled at designing productions that gather both photo and video at once - doing so requires planning and skill. Brian Carey, James Gustin, Codi Palm and Joshua Tomarro lead multiple capture sessions with Angelina Gradilla; Brand Manager for Puttshack. Our media addressed multiple needs within the organization: diverse social media content, influencer events, brochure, website materials and instagram / Tik-Tok reel format. We collaborated with our client at the conclusion of each shoot and used those notes to deliver engaging and on brand photography and video.
The tech-infused spaces have a colorful neon backdrop inside darkened spaces to create the vibe for it's players. In-person, these spaces look and feel amazing. On camera they require skilled artisans to capture imagery that reflects the emotion of the space without loosing the details. In essence, the darker the party the better the vibe but the harder to capture on camera. We spent time getting the formula for capture just right.
Our subjects were invited guests, not seasoned actors or models. So our teams coached families and friends to relax and have a great time. We stepped in to give direction when needed but ultimately allowed the merriment to unfold. This gave our client the authentic approach they were looking for while checking off the mandatories of our shot list.
How our services were used
Lead photographers
Lead filmmakers
Rush turn around of images and video
Results
Visit Puttshack's website and socials and you'll see our work featured prominently cross-platform. Our brand photography and video is as bright, vibrant and tech-forward as the experience of hitting a hole-in-one. Our client keeps coming back to capture new demographics to fill out their marketing portfolio and event uses. We enjoy our partnership and are excited to find new ways to keep it fresh.
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