Jango Commercials

Director | Joseph Martinez | Writer | Joe Janes | Producer | James Gustin + Joseph Martinez Executive Producer | Ajay Goel | Cinematography | Timothy Musho + Rajesh Bhgirat | Editors | Julie Ihlenfeldt + Timothy Musho + Rajesh Bhagirat | Director of "Superbowl" | Timothy Musho | Editor | Emily Hard 

Overview 

Jango SMTP was looking for a way to connect with the IT crowd. They had a very specific audience they wanted to target for their services and wanted to create a series of web commercials to market directly to them. 

Process

In addition to careful storyboarding, sequencing, & a variety of locations, James Gustin (CEO of fig) brought in Joe Janes, a Second City sketch writer, and Brad Laney, branding & marketing strategist, to increase our level of producing talent. Our updated team has also aided in the speeding-up and the quality of work.

Results 

With over 380,000 views on youtube and a fun reason to reach out to new clients the campaign helped the business reach a new goal. The videos continue to be used in marketing efforts and have proven that humor gives a film a longer shelf life.