FAQs
What’s with the name Fig?
Fig has many references for us here, the original one being something unique, and traditionally unsung. While it has come to be allegorical, the funny story is worth hearing, ask us about it in person.
What’s with “essence”?
It’s our term for the core of what makes a client or a brand unique and how that uniqueness is best expressed in one of the signature experiences we curate. It is that 100% authentic characteristic of a project.
So much of the spirit of what happens when people get together, virtually or in person, can’t be adequately put into words—it is only experienced through the senses. Essence defines an experience and draws others to it like a magnet.
What’s our method?
Good times need a game plan. Creating award-winning events isn’t alchemy. It is strategy and systemic creators of your vision. Whether it’s a virtual, in-person experience, or some blend we execute on the money with flawless strategy.
More than artful, the process empowers you to create an experience that delivers “on purpose.” We strategically activate essence and the result is electric.
What drives you every day?
Passion + Collaboration. It makes all cups overflow. It makes you “feel good,” James Brown-style. Because when James Brown felt good, he emanated good vibes, and his passion became the focus of energy of any setting. That’s what we’re about.
How did Fig get started?
The Fig Media Collective, Woman-Owned/WBENC Certified, got its start in 1993 when founders, James and Michele Gustin, moved to Chicago.
Fig’s founders sensed a desperate need for connection in the space between artist and audience, aka what James calls the “hearth of the party.” So, they built a business model to catalyze the potential of making the hearth THE THING: More interactive and human, more representative of the client’s hopes and needs.
Fig was born and immediately found traction. Our founders carved a niche for themselves in the production of special events, club promotions, corporate meetings, and documentary videos. The team grew quickly, but the mission was always to make everyone who takes part in a Fig experience to feel part of the ride—included. As James would say, to always offer the client and the audience “an adventure worth having.” Sure, we became thought leaders in the events space. Our past is just a prologue to what we’re achieving today: helping clients manifest “essence.” So, what’s your “adventure worth having?” Let’s go!
How did Fig get started?
The Fig Media Collective, Woman-Owned/WBENC Certified, got its start in 1993 when founders, James and Michele Gustin, moved to Chicago.
Fig’s founders sensed a desperate need for connection in the space between artist and audience, aka what James calls the “hearth of the party.” So, they built a business model to catalyze the potential of making the hearth THE THING: More interactive and human, more representative of the client’s hopes and needs.
Fig was born and immediately found traction. Our founders carved a niche for themselves in the production of special events, club promotions, corporate meetings, and documentary videos. The team grew quickly, but the mission was always to make everyone who takes part in a Fig experience to feel part of the ride—included. As James would say, to always offer the client and the audience “an adventure worth having.” Sure, we became thought leaders in the events space. Our past is just a prologue to what we’re achieving today: helping clients manifest “essence.” So, what’s your “adventure worth having?” Let’s go!